Earlier this year, Novartis conducted a survey to better understand the hopes and aspirations of people living with psoriasis, and the burden of the disease. We asked questions about the impact of psoriasis on people’s everyday lives, their coping mechanisms for managing psoriasis symptoms, their thoughts on clear skin, and what they’d dream of doing if they didn’t have psoriasis.
Over 8,000 people in 31 countries took part in the survey, and we involved 25 patient groups. Results showed 84% of psoriasis sufferers have experienced some form of discrimination and only 45% think clear skin is achievable. Associations with words like ”painful” and ”frustration” were expected, but the level of impact people reported psoriasis has on their quality of life was overwhelming. Patients shared experiences of how psoriasis has impacted their relationships, social lives and even their ability to find jobs.
Armed with all of this feedback, we decided to address the stigma surrounding the disease. To bring the patient perspective to the forefront of the psoriasis conversation, we worked with bodypainting artist Natalie Fletcher to share a truly stunning visual perspective. Check out the behind the scenes video below.