BREAK FREE from the Constraints of Urticaria

Everyone has days where they feel annoyed and frustrated. Maybe it’s because of a bad day at work or maybe the kids were a handful. No matter the cause, feeling so frustrated you want to break something is a feeling lots of us can relate to. For people with chronic spontaneous urticaria (CSU) though, they never know when symptoms like red, itchy hives or sudden swelling of the skin are going to strike. The unpredictability of CSU can be incredibly disruptive; maintaining relationships, focusing at work or just picking out an outfit can prove challenging during a symptom flare.

The frustration faced by those living with CSU is what inspired the Skin to Live In team to launch “BREAK FREE,” a campaign designed to provide people with chronic spontaneous urticaria a chance to break free of their disease and the frustrations that come with it.

After surveying 700+ people living with CSU around the world, the team designed custom emojis that represented common feelings experienced by people living with the disease. The BREAK Room gives urticaria sufferers an opportunity to take a break from their day, channel their feelings of anger, frustration or anxiety and “break free” from some of the challenges they face - using a cannon designed to smash the emojis. Check out the BREAK Room to play and support urticaria sufferers in breaking free from CSU!

For more information on urticaria and BREAK FREE, visit www.skintolivein.com.

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